Coca-Cola Success over Pepsi through Advertising

Why people prefer coca cola over Pepsi?

For years, Pepsi and coca cola have been two dominated soft drink in world market. Through print and video advertising, both companies were and are undergoing global advertising war. The arguing point is that Coca-Cola has always been on the winning side for the reason that the company has always advertised its products for common men with its emotional approach comparing it to the Pepsi Company’s advertisement. Though there is not a lot of difference in the taste, the distinct flavor may make you feel the taste of the soft drink you are drinking; because, Pepsi is sweeter and has a bit of chemical and coke has more sharp cola flavor and a bit more fluid and fruity. Analyzing the difference in the advertising campaigns they use, one can find out the differences and find the reason behind Coca-Cola success and the way of advertising these two companies follow.

The Emotional appeal: Coca cola vs Pepsi

Here one can argue that Pepsi ads mostly prefer to use celebrities and have no emotional appeals. On the contrary, Coca-Cola keeps themselves as an emotional brand for everyone. Coca-Cola Company does not prefer celebrity endorsement because the company believes people know them. Arguably, it sells happiness, traditions, warm feelings and brotherhood. Coca-Cola releases attention grabbing ads involving feelings of the common men. No doubt, Coca-Cola is more popular among the public through its ad campaigns comparing it to the Pepsi’s one.