6 Steps to Optimize Your Blog

How to optimize your blog?

Any one of us, who owns a blog or writes a post, wishes that his post reaches wide range of readers. Getting high search engine ranking, generally, requires time and a lot of work. It is tough to focus on developing product or content of your choice and SEO optimization together; however, some basic tips help you optimize your post and blog for search engine.  

It is always said that writing fresh and engaging content help attracts links and build a trustworthy following. However, if you are looking to increase your SEO and ranking on search engines, you may tweak your existing contents to prime it for high and top search engine rankings. This is not necessary that your blog shoot up into Google’s top 3 at once but it helps brings a good number of visitors to your blog.

What is SEO?

Before you go through learning the basic steps of SEO (Search Engine Optimization), you need to know what actually SEO is. It is basically a process of getting more traffic from free, editorial, organic or natural search result on search engines. I.e. Google, Bing, Yahoo etc.  it helps your content appear on top list of search engines.

       1. Conduct a research on keyword.

Conduct a research on what people actually type and search on search engine. This has become so easy these days to find what people search on search engine all with the keyword Research tools. Some of the best free Keyword tools are: Wordtracker and Google tool. You can use these tools to find trends in search phrases.

You can also use premium keyword research tools such as SEOmoz.org, SEObook.com or Raven Tools.
       2. Pick Low-Competition Keywords
You do not need to write on highly competitive keyword phrases as with highly competitive keywords and phrases, you won’t be able to nab all of them. 

So, how to know if keyword is highly competitive?

The easiest way is to write your keyword in Google search using quotation, and look at the numbers that is shown below the search box. If you find more 75,000, avoid writing on such keywords. It does not mean that you do not get traffic, you will surely get a good number of traffic; however, it will not help you reach higher ranking on search engine.

        3. Use Keyphrases and Maintain keyword density

Keyword density in an article or post is really important to reach better ranking in search engine. For this to happen, write articles that targets the keywords and keyphrases. Use keywords in relevance to your post title which leads to over optimization. Analyze the complete article or post so as to find suitable places where the keyphrases and keywords can be rightly inserted.

       4. Proper labels and related posts

Labeling the post properly add to the keywords density. There should be more labels rather than putting all post into one category. The article or posts should have relevant labels so as to increase the chances of getting highly ranked on search engines.

        5. Use keywords meta description tags

Using keywords Meta description tags does not actually help you rank high; however, it helps make a slight impact on keywords;  because, Meta tags are used by search engines to identify the title and details of a URL.

       6. Find images Relevant to Keywords

When you write a post, you need to make sure that you find images relevant to the keywords that you have used in your articles. This is important for two reasons: first, it helps for accessibility, and second, it helps search engines see that you have created a complete content.

These six factors help you optimize your post and help you appear on higher ranks on the search engine.